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Melanie Poirier

Director of Business Development

Melanie Poirier joins Bassett Events with over 8 years experience in the Entertainment industry. As the Director of Business Development, Mel brings over 15 years experience in Sales & Account Management in both Media and Advertising. 


Her previous role with Live Nation Canada and MLSE LIVE, enabled her to build a solid reputation in the business and acquire a vast network of Premium clientele. Her joy is pervading the “joie de vivre” and making people smile, always going out of her way to make sure the client comes first.


Growing up in a family-owned and operated business in Montreal, the ‘customer is always right’ mindset was driven into her from early on.

Mel’s work hard/play hard mentality is a perfect match for Bassett.

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